Royal Club

A sparkling website

Royal Club

“Accessible, stylish but not too ‘premium’!” That was the briefing from Vrumona for the new website for its Royal Club soft drinks brand. The client’s wish is our command and the result is a stylish online presence that offers product information, general information and brand experience, all reflecting the time of the year through the use of seasonal and campaign-related visuals.

New online expression.

Royal Club’s previous website had no CMS and still used Flash elements. It also lacked a responsive design, and it couldn’t be used for campaigns. Its replacement should therefore not only look good, but it was vital that it should be easy to access and use on any device.

The best product experience.

Using agile principles, we worked closely with Vrumona to create the new website together. With a key goal being to make the product experience lively and engaging, product photography was an integral part of the concept. Font colours adapt automatically to complement the background visuals and visual language, so that text is always easy to read. And the inclusion of ‘buy now’ buttons makes it easy for you to order your Royal Club directly.

Season-related.

Today, Royal Club is a responsive website that changes with the seasons and to support campaigns and special offers.

Increased traffic.

The site maintains Royal Club’s quality brand experience while, since the redesign, website traffic has risen by 274% and the bounce rate has fallen from around 60% to 27% – a great result that we and Vrumona are extremely proud of.

 

www.royalclub.nl